IGN and Gamestop Combine Online

Read shitty reviews and get ripped off on games AT THE SAME TIME.

It is being reported today that IGN and GameStop have formed a partnership combining the online efforts of both companies and creating a joint venture that will aim to dominate both the editorial and retail fronts.

The Wall Street Journal’s Kara Swisher broke the story on the deal, which is “an effort to target videogamers from discovery to purchase,” and a move that makes for a pretty rare level of symbiosis between a sales outlet and an editorial site.

According to the article, the deal has IGN and GameStop doing the following:

• “IGN will be creating branded media advertising products on GameStop.com, and will be its sales representative online. Consumer advertisers will be able to buy branded ads on the retail site.
  
• IGN content will appear on GameStop.com, with all kinds of cross-linking, and there will be copious buttons for e-commerce on IGN.com.
  
• GameStop will be buying its ads on IGN.com.
  
• The traffic of both GameStop and IGN will be combined. Currently, GameStop has 7.2 million monthly uniques worldwide and IGN’s videogame content has 28.9 million.”

source; http://epicbattleaxe.com/ign-and-gamestop-combine-online/

NOooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

THIS IS FUCKING HORRIBLE!!!!